Среди европейских банков в соцмедиа наибольшим успехом пользуются финучреждения из Соединенного Королевства
В список попали банки из разных стран мира, которые наиболее активно используют соцсети для продвижения своих финансовых услуг. Составитель рейтинга — онлайн-издание о банкинге The Financial Brand.
Среди параметров, которые определили победителя, — отметки «нравится» в Facebook, количество подписчиков в Twitter и просмотры видео на YouTube по состоянию на декабрь 2017.
Этот список составлялся в качестве примера наиболее эффективного использования соцмедиа в банке.
№ |
Банк |
Страна |
Отметки “нравится” в Facebook |
Подписчики в Twitter |
Просмотры в YouTube |
---|---|---|---|---|---|
1 |
State Bank of India |
IN |
14,051,557 |
2,876,957 |
|
2 |
Yes |
IN |
7,154,766 |
3,636,744 |
|
3 |
Wells Fargo |
USA |
1,047,640 |
274,375 |
|
4 |
GT Bank |
NIG |
5,564,513 |
1,266,893 |
|
5 |
ICICI |
IN |
5,354,464 |
385,505 |
|
6 |
BofA |
USA |
2,850,080 |
499,756 |
|
7 |
CIMB |
MAL |
1,539,406 |
132,353 |
|
8 |
HDFC |
IN |
2,536,546 |
252,476 |
|
9 |
Capital One |
USA |
4,290,018 |
163,578 |
|
10 |
Zenith Bank |
NIG |
3,384,839 |
759,521 |
|
11 |
Axis |
IN |
3,463,095 |
232,655 |
|
12 |
TD Bank (Canada) |
CAN |
774,377 |
106,639 |
|
13 |
Citi |
USA |
1,186,291 |
923,824 |
|
14 |
Chase |
USA |
4,004,108 |
354,944 |
|
15 |
Maybank |
MAL |
2,131,211 |
132,595 |
|
16 |
Deutsche |
DEU |
126,388 |
681,444 |
|
17 |
BDO |
PH |
3,361,405 |
||
18 |
Kotak Mahindra |
IN |
1,001,785 |
199,497 |
|
19 |
RBC |
CAN |
482,419 |
80,539 |
|
20 |
Emirates NBD |
UAE |
935,478 |
129,127 |
|
21 |
Goldman Sachs |
USA |
166,494 |
658,660 |
|
22 |
CIBC |
CAN |
393,866 |
119,137 |
|
23 |
HSBC |
UK |
2,082,568 |
168,511 |
|
24 |
Santander (UK) |
UK |
388,562 |
59,130 |
|
25 |
Security |
PHI |
264,353 |
2,736 |
|
26 |
Access |
NIG |
1,861,142 |
284,948 |
|
27 |
Bank of the Philippine Islands |
PHP |
1,538,554 |
76,188 |
|
28 |
IDBI |
IN |
1,922,946 |
158,107 |
|
29 |
KCB |
KEN |
1,142,860 |
234,994 |
|
30 |
United Bank for Africa |
NIG |
1,807,902 |
229,721 |
|
31 |
UBS |
UK |
135,420 |
352,392 |
|
32 |
Credit Suisse |
CH |
109,760 |
310,795 |
|
33 |
DBS |
SG |
800,806 |
21,402 |
|
34 |
Barclays |
UK |
593,103 |
241,650 |
|
35 |
Fifth Third |
USA |
199,275 |
35,238 |
|
36 |
Natwest |
UK |
355,615 |
97,703 |
|
37 |
FirstBank |
NIG |
1,065,745 |
287,731 |
|
38 |
RBL Bank |
IND |
1,267,729 |
147,000 |
|
39 |
NAB |
AUS |
204,830 |
62,557 |
|
40 |
USAA |
USA |
1,112,658 |
117,297 |
|
41 |
FNB |
SA |
922,635 |
76,645 |
|
42 |
Commonwealth |
AUS |
746,041 |
82,136 |
|
43 |
Co-operative Bank |
KEN |
1,114,043 |
182,786 |
|
44 |
IndusInd |
IND |
1,085,595 |
38,239 |
|
45 |
Diamond |
NIG |
936,092 |
237,329 |
|
46 |
Bank of Montreal |
CAN |
147,062 |
48,618 |
|
47 |
Scotiabank |
CAN |
752,640 |
90,495 |
|
48 |
Standard Chartered |
UK |
319,889 |
46,588 |
|
49 |
UBL |
PAK |
1,734,894 |
||
50 |
Nedbank |
SA |
262,013 |
96,139 |
|
51 |
Federal |
IN |
432,280 |
5,832 |
|
52 |
Mashreq |
UAE |
764,483 |
65,047 |
|
53 |
TD Bank (US) |
USA |
774,376 |
45,701 |
|
54 |
Meezan |
PAK |
1,516,817 |
3,528 |
|
55 |
Stanbic IBTC |
NIG |
485,188 |
206,126 |
|
56 |
Allied Irish Bank |
IE |
65,086 |
40,527 |
|
57 |
Fidelity |
NIG |
938,376 |
123,826 |
|
58 |
UOB |
SGP |
105,290 |
||
59 |
First City Monument |
NIG |
1,172,388 |
60,587 |
|
60 |
Santander (US) |
USA |
124,337 |
4,869 |
|
61 |
First Abu Dhabi |
UAE |
986,569 |
56,062 |
|
62 |
Co-Operative Bank |
UK |
20,801 |
17,101 |
|
63 |
Bank of Ireland |
IE |
61,632 |
35,018 |
|
64 |
Equity |
KEN |
629,223 |
143,852 |
|
65 |
Absa |
SA |
366,206 |
80,424 |
|
66 |
US Bank |
USA |
285,461 |
33,909 |
|
67 |
Hong Leong |
MAL |
471,292 |
10,156 |
|
68 |
BMO Harris |
USA |
90,798 |
11,295 |
|
69 |
Summit |
PAK |
1,133,053 |
2,136 |
|
70 |
Lloyds |
UK |
159,036 |
111,635 |
|
71 |
ANZ |
AUS |
333,717 |
119,657 |
|
72 |
ASB |
NZ |
165,084 |
19,503 |
|
73 |
Tangerine |
CAN |
119,109 |
34,547 |
|
74 |
Union (Nigeria) |
NIG |
598,400 |
121,256 |
|
75 |
Standard |
SA |
93,737 |
104,971 |
|
76 |
RAKBANK |
UAE |
247,189 |
43,861 |
|
77 |
Capitec |
SA |
415,852 |
64,618 |
|
78 |
Sterling |
NIG |
689,094 |
52,325 |
|
79 |
PNC |
USA |
303,984 |
22,541 |
|
80 |
OCBC |
MAL |
648,078 |
18,249 |
|
81 |
Westpac |
AUS |
229,106 |
55,540 |
|
82 |
Investec |
SA |
28,824 |
24,231 |
|
83 |
Ally |
USA |
306,046 |
33,794 |
|
84 |
Seylan |
LKA |
610,804 |
3,660 |
|
85 |
Regions |
USA |
274,416 |
21,475 |
|
86 |
Huntington |
USA |
262,232 |
20,705 |
|
87 |
Barclays |
KEN |
272,206 |
83,071 |
|
88 |
SkyeBank |
NIG |
264,758 |
66,638 |
|
89 |
BBVA Compass |
USA |
128,874 |
12,023 |
|
90 |
CFC Stanbic |
KEN |
222,660 |
42,366 |
|
91 |
NDB |
SRI |
445,764 |
1,137 |
|
92 |
Virgin Money |
UK |
74,090 |
62,572 |
|
93 |
Chase |
KEN |
98,803 |
71,781 |
|
94 |
I&M Bank |
KEN |
226,457 |
44,951 |
|
95 |
RBS |
UK |
105,647 |
61,879 |
|
96 |
ANZ |
NZ |
122,406 |
17,909 |
|
97 |
M&T |
USA |
82,064 |
8,377 |
|
98 |
RBS Citizens |
USA |
159,553 |
19,707 |
|
99 |
Simple |
USA |
128,264 |
48,711 |
|
100 |
TCF |
USA |
18,001 |
3,329,288 |
ВАС ЗАИНТЕРЕСУЕТ — Цифровые финансы: 15 новых руководящих должностей в банке